Crafting change, one design at a time: ZOYA finds its muse in designer duo Gauri & Nainika

ZOYA, the beautiful diamond boutique from the Home of TATA presents ‘Finely Crafted Journeys’— conversations with girls achievers whose creativity and dedication to their craft have created one thing really distinctive.

ZOYA’s muse had been ace designers Gauri and Nainika, whose eponymous night put on label is impressed by European trend historical past, artwork and tradition in addition to previous Hollywood crimson carpet glamour. Their meticulously crafted collections have a timeless attraction.

Femininity varieties the essence of the label, the place the paradoxical mixture of drama and subtlety might be seen within the duo’s easiest types.

What impressed you to pursue your journey?
As youngsters, Gauri and I beloved trend and dressing up. We watched many aged Hollywood movies with our mother and father and early influences of old-world glamour nonetheless dominate our model philosophy. We had been all the time inventive, and our mother and father inspired us to observe our desires and begin our personal label.

Gauri: Our inherent love for trend and ladylike glamour. After we began our label in India, worldwide manufacturers weren’t simply accessible within the nation, and we felt there was a market in India for the type of types we needed to create — types that had been female and opulent with a European sensibility.

What do you take pleasure in essentially the most about your craft?

Gauri: I really like the truth that you’re all the time impressed to create one thing stunning. You need to push your self to do higher and also you’re continually evolving. We love working with color, materials, texture — giving life and motion to them.

There’s magic in creating one thing timeless and exquisite that makes girls really feel assured and glamorous. The method of translating concepts into one thing tangible is one thing to take pleasure in each single day.

How has your craft renewed your reference to femininity?
Femininity and romanticism is the essence of the model. We have now all the time labored with ruffles, bows, massive skirts, wealthy materials like silk taffetas and organzas. We like our types to be empowering for girls; for girls to revel and rejoice of their true female kind.

Nainika: Gauri and I imagine within the female energy. We design garments that give girls confidence and permit them to be the most effective model of themselves and rejoice of their femininity.

ZOYA and also you:
We love ZOYA as a result of their designs are clear, minimal and easily attractive. Sturdy and assertion making however not excessive, ZOYA’s model sensibility matches ours completely.

Nainika: My private model in relation to jewelry is minimal but sturdy and that’s precisely what their assortment is — stunning and timeless with beautiful craftsmanship.

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